Branding

Branding

SEO also improves branding by building a better user experience. It’s one of the ways Google improves their sites and builds trust for themselves. The analytics provided by google analytics are great when you’re looking for ways to get better. Plus, the analytics have information about the keywords and pages that generated traffic. These can help with optimization.

Content

Content is just as important as LSI keywords. SEO is all about content so content is the best place to focus on building your site. This is also true in other channels of marketing. As an example, we have seen some websites go on and on about creating content that would benefit their website. You won’t see those kind of blogs. If you are creating content to make people come to your site to find what they’re looking for, that’s not doing SEO at all. It’s just creating the illusion of a visitor’s arrival.
For example, if a buyer searches Google for the word «blueberry tart,» it will take them to your website. That tells you a lot about where they’re coming from. If they’ve gone to your site because you mentioned it on the post about the best blueberry tart in Nashville, that tells you a lot about where they’re coming from as well. It tells them that you’re of interest and what they’re looking for.

So how do you do content to make people visit your site? Do a lot of brainstorming on what you are doing and make notes about that. For example, we all know there are a lot of blogs out there that are great. But are they effective?

You are a major influencer on the internet and it’s easy to think that we need more blogs in every niche. But that’s not how it works. There are just too many opportunities that are already covered.

If you know you’re going to talk about that topic and do a write up about it in your niche then you’re going to do well. Blogging about things you know about is better than writing a great blog about something completely unrelated. If you’re not sure you know about something, don’t publish about it. Even if it makes you money, it probably won’t create a customer.

Do a lot of market research as well. If you have your own blog and you know that one or two people are interested in what you’re doing, then keep it posted. You may attract some new customers from other blogs and it could help you gain more subscribers and marketing traffic.